Editorial Design
Challenge
Hey Guys, today I want to share you my approach in the editorial design project. The challenge is to design a responsive online platform for a magazine, newspaper or blog directed to meet the needs and goals of one of the presented User Personas.
I really enjoyed working on it in pairs with Jasmine Xie. Good reading to you ;)
Context
The rise of the digital press has seen a tremendous peak over the last years. The audience is increasing as Millennials grow older, demanding all sorts of content.
The best magazines and newspapers had already launched their digital version in early 2000, but it has been only in the last 5 years that the digital experience started to take its own shape.
With numbers increasing, publishers are prompted to deliver quality content along with a great digital product for readers to experience a different but still unique act of opening up a magazine and dive into it.
1. Research
For our research, we made a competitive analysis on Vogue, People, Cosmopolitan, Elle.
And we analysed their website features.
2. Define
- Persona & User Journey Map.
Here you can discover our persona Candice Legrand. She is a 28 yo millennial and a trendy marketeer. She currently lives in France and loves to read anything fashion.
Candice wakes up, she checks different magazines for new articles.
She takes the public transportation to go to work, and looks for trendy inspiration. She found a new influencer, so cool, that she follows on her Instagram. She adds some inspiration to her Instagram.
Then as she works, she needs the latest updates about the trends of luxury. She searches on magasines for inspiration bus she misses the latest news on fashion. So complicated for her!
So, she re checks each magasine on her break. But unfortunately, she can not catch up to all the articles. She saves all the tabs to read, and does some screenshots of what she wants to keep, and she wants to benchmark some articles depending on importance. Tabs remain unread because there are always new articles…
3. Ideate
- Site Map
We brainstormed by using the methodology of Card sorting, based on our features analysis. And suggested some features to help Candice.
- User flow
We decided to call our project, Chic at this step and described this user flow to help Candice Legrand.
- Sketch
And from the user flow, we skteched on our first lo-fi prototype.
4. Prototypes
- Mid-Fi Prototype
We designed our Desktop Mid Fi prototype. And you can see our interactive Mid Fi prototype.
We tested to 5 users our Mid-Fi prototype. And we noticed their feedbacks : www.chic.com to delete, the agenda is not really understandable, some buttons are coloured and missed, they need a track bar position, we have to create a call to action “Chic” for the “next”, the feature seen, and suggestion.
- Mood Board
Before doing the Hi Fi, we realised our first Moodboard, and we tested this one to 10 people to have their feedbacks. Anyway, if someone give us a qualification, we ask always why to really understand. We asked for 3 adjectivs of our list.
But we were looking for classy, authority, glamorous and bold. We changed the Moodboard.
But not only …a new layout , spacing and icons. And the logo, that we tested too.
From that, we created our Hi Fi ;)
- Hi Fi prototype
We made a mobile and tablet version of the Hi- Fi.
Hope you enjoyed this post. For my part, I had a lot of fun in this challenge, and I loved working on the Moodboards. Once again I note this importance of iterating user tests on each prototyping step. Please feel free to comment, or if you have any questions, I'll get back to you. Thank you, Zora.
#Challenge4 #IronHack #UX UI design #Bootcamp #Proud #Prototype #Figma #Miro #Team #designthinking
