Co-living, more than a home, welcome in your world ;)
Co-living, what is it ?
If I tell you “Friends” with Rachel, Chandler …
We all think of those tenants in the same building.
Each one had his own “home”, and little by little, these tenants started to share convivial moments until friendship and even more… Here is an image of co-living inspired by the cult series, Friends. Co-living is much more than a home. It’s about pleasant places to live, for a generation in search of freedom, conviviality, without commitment. More precisely, private flats are located in living spaces with common areas to promote conviviality.
Co-living spaces are therefore targeted at young working people who are increasingly mobile and want to change their living space easily.
The main target of the co-living offer is, therefore :
young active people in a life transition situation for stays of a few days, a few months or even a few years.
Brief : onboarding
Imagine the onboarding of the web app of the servicial and community platform “The co-living MyVillage”.
Problem Statement
How to become the essential platform for co-livers and visitors to take advantage of free/paid services and to exchange within the MyVillage community.
1. Research
We made a market research based on benchmark and then on inspirations four our onboarding.
1.1 Benchmark
We have selected four co-living competitor :
1.2 Inspirations
We selected six onboarding inspirations sources, and it was very difficult to choose :
1.3 Onboarding concept
2. Define
2.1 Our persona
Among three proposed personas, we chose Lou, whom we decided to call Celeste.
Let’s discover Celeste, our green corporate!
2.2 Our value proposition
After a team brainstorming, we decided to create the best universe for Celeste ;)
It’s the end of the world.
Celeste, a young ecological woman, lands on a new planet.
An extra-terrestrial, Wiky, presents himself to her like a hair on the saucer.
He announces that he is her digital companion and guides her to board MyPlanet before joining all the Wikyers.
To find out more about Celeste’s personality, Wiky challenges her with short and offbeat questions.
For example, on a few themes:
Outdoors, to determine if Celeste is sociable.
Example of questions:
“A meteor shower will soon collide with the Earth. You have 10 hours to live…
Would you rather …
- hang out with friends
or
- chill solo on Netflix?”
Wiky will be able to determine its profile on 4 criteria :
- her curiosity towards the others
- her preferences of exit
- whether she is introverted or extroverted
- whether she is more of an event organizer or a public participant.
He will also try to determine her dominant interests as well as the services that are important to her.
From there, Celeste will have unlocked a first level.
She will be assigned a number of stars, the internal currency of Wikyers. Depending on her seniority and her involvement in MyPlanet: she will earn more and more stars that she can use in the MyPlanet community against services.
2.3 Ideation
- Site Map
We used the crazy 8 method for our brainstorming, and each one had 8 ideas. Before voting, we noticed that we can group some ideas in a same theme.
From it, we organized our web app “tree structure”.
- Sketch the 1st MPV : Lo-Fi prototype
From this Site Map, we sketched our WebApp … to help Celeste in her onboarding in MyPlanet Co-living.
We made the user flow of our persona Celeste to use our web app with the happy path.
3. Prototype & User-test
3.1 Context
We present you our campus, My Planet, a co-living near Toulouse Aerospace District.
Celeste has a budget of 890€/month allocated to her flat, included services.
She chose a room 750€/month, with bathroom, and she customised her room before arriving.
The challenge for MyPlanet is oriented Business objective
# Consume services for better profitability
# Better operational management
# Recover data
3.2 Mid-Fi prototype
3.3 User Test
You want to test our Web App MyPlanet?
of course … with pleasure
but please follow our user test, in 5 steps ;) And don’t forget that you will incarnate Celeste !!
*Course 1:
Will you make it through the first step?
Questions to get to know you?
Course 2:
Will you be able to answer all the questions?
Hints :
Celeste is sociable and loves to organize events
Course 3:
Can you share your interests with us?
Hints:
_She is eco-friendly, wellness oriented, upcycling, going out and art
Course 4:
You have reached the stars.
We want to know a little more about your interests…
Course 5:
Will you be able to be accompanied by your mentor?
Hints:
- You love architecture
And tada …. welcome to your personnalised WebApp My Planet !
Enjoy, and welcome to My Planet Co-living !!
We made some user tests:
and we noticed some recommandations :
(regrouper les feedback de Pat & user test)
4. Hi-Fi
Thanks to all the team, and to our best designer Anais Hamel , https://www.linkedin.com/in/ana%C3%AFs-hamel-5877a9a9/, we designed our Hi-Fi :)
This is by testing that we learn how to improve our solution… sometimes, some things, features, details, transitions, some mistakes escape us, but they seem more obvious when users tell us about them…
Learn by testing and doing is the conclusion to our challenge.
I hope that I have succeeded in bringing you into our universe and that the onboarding has been pleasant and useful to all of you, dear celestine.
Hope you enjoyed this post. For my part, I had a lot of fun in this challenge, and I loved working on the concept approach with my team MILKA !!!
Creativity and solve a problem were a good combination to share passion and design UI/UX. Please feel free to comment, or if you have any questions, I'll get back to you. Thank you, Zora.#Challenge #TheBridge #UX UI design #Bootcamp #Proud #Prototype #Figma #FigmaJam #TeamBordeaux #designthinking #coliving #Onboarding #ExperienceDesign
Thank you,Patrick Dacquin for this challenge and Xavier Roy
Thank you to Chaïmaa Zakraoui, Ernest Lombe and Anaïs Hamel #TEAMMILKA
